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Marketing for the Non-Profit Sector

  • Textbook
  • © 1992

Overview

Authors:
  1. Tim Hannagan
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Part of the book series: Professional Master (PRMA)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
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  2. What Is Marketing?

    • Tim Hannagan
    Pages 1-16

  3. The Marketing Activity

    • Tim Hannagan
    Pages 17-32

  4. The Marketing Plan

    • Tim Hannagan
    Pages 33-48

  5. Marketing Research

    • Tim Hannagan
    Pages 49-62

  6. Collecting Marketing Information

    • Tim Hannagan
    Pages 63-79

  7. The Marketing Audit

    • Tim Hannagan
    Pages 80-93

  8. The Marketing Mix

    • Tim Hannagan
    Pages 94-101

  9. Products and Services

    • Tim Hannagan
    Pages 102-126

  10. Price

    • Tim Hannagan
    Pages 127-143

  11. Place

    • Tim Hannagan
    Pages 144-153

  12. Promotion

    • Tim Hannagan
    Pages 154-174

  13. The Control of Marketing

    • Tim Hannagan
    Pages 175-187

  14. Back Matter

    Pages 188-190
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About this book

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

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