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Palgrave Macmillan

Electoral Strategies and Political Marketing

  • Book
  • © 1992

Overview

Editors:
  1. Shaun Bowler

    1. Department of Political Science, University of California, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. David M. Farrell

    1. Department of Government, University of Manchester, UK

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Contemporary Political Studies (CONTPOLSTUD)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-x
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  2. The Study of Election Campaigning

    • Shaun Bowler, David M. Farrell
    Pages 1-23

  3. Austria: The 1990 Campaign

    • Wolfgang C. Müller, Fritz Plasser
    Pages 24-42

  4. Britain: The 1987 Campaign

    • Paul Webb
    Pages 43-62

  5. Denmark: The 1990 Campaign

    • Lars Bille, Jørgen Elklit, Mikael V. Jakobsen
    Pages 63-81

  6. Finland: The 1991 Campaign

    • Jan Sundberg, Stefan Högnabba
    Pages 82-99

  7. France: The 1988 Presidential Campaign

    • Kay Lawson, Colette Ysmal
    Pages 100-120

  8. Germany: The 1990 All-German Election Campaign

    • Bernhard Boll, Thomas Poguntke
    Pages 121-143

  9. The Netherlands: The 1989 Campaign

    • Philip van Praag Jr
    Pages 144-162

  10. New Zealand: The 1987 Campaign

    • David Denemark
    Pages 163-182

  11. The USA: The 1990 Congressional Campaign

    • Richard S. Katz, Robin Kolodny
    Pages 183-203

  12. The Informed Electorate? Voter Responsiveness to Campaigns in Britain and Germany

    • Shaun Bowler, David Broughton, Todd Donovan, Joseph Snipp
    Pages 204-222

  13. Conclusion: The Contemporary Election Campaign

    • Shaun Bowler, David M. Farrell
    Pages 223-235

  14. Back Matter

    Pages 237-245
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Keywords

About this book

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Editors and Affiliations

  • Department of Political Science, University of California, USA

    Shaun Bowler

  • Department of Government, University of Manchester, UK

    David M. Farrell

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