Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (21 chapters)
-
Front Matter
Keywords
About this book
Reviews
'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'
- - - - Edward Albee, Pulitzer Prize-winning Playwright
'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'
- - - - - Julie Taymor, Theater and Film Director
'I'm always trying to do things that no one has ever seen before.'
- - - - - James Rosenquist, Artist
'I think to be creative you have to resist taking the easy path.
- - - - - Daniel Libeskind, Architect
'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'
- - - - David Halberstam, Pulitzer Prize-wiining author
'The motivation for creativity is most often the need to express your ideas to other people.'
- - - - Spike Lee, Film Director
'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'
- - - - Steve Wozniak, Co-founder of Apple Computer
'I have always felt that, for me, creativity was really using excess energy.'
- - - - Dale Chihuly, Renowned Glass Sculptor
'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'
- - - - -Erica Jong, Best-selling Author
'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'
- - - - - Milton Glaser, Designer
About the authors
RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.
Bibliographic Information
Book Title: Creativity
Book Subtitle: Unconventional Wisdom from 20 Accomplished Minds
Editors: Herbert Meyers, Richard Gerstman
DOI: https://doi.org/10.1057/9780230592728
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-0-230-00134-3Published: 12 October 2007
Softcover ISBN: 978-1-349-27981-4Published: 12 October 2007
eBook ISBN: 978-0-230-59272-8Published: 11 October 2007
Edition Number: 1
Number of Pages: VIII, 228
Topics: Screen Studies, Design, general, Management