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Palgrave Studies in Communication for Social Change

Commercial Nationalism

Selling the Nation and Nationalizing the Sell

Editors: Volcic, Zala, Andrejevic, Mark (Eds.)

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eBook $69.99
price for Brazil (gross)
  • ISBN 978-1-137-50099-1
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Hardcover $95.00
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  • ISBN 978-1-137-50098-4
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About this book

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

About the authors

Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

Table of contents (11 chapters)

  • Introduction

    Volcic, Zala (et al.)

    Pages 1-13

  • Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media

    Turner, Graeme

    Pages 14-26

  • The Apologetic Brand: Building Australia’s Brand on a Postcolonial Apology

    Carah, Nicholas (et al.)

    Pages 27-45

  • Colombia Was Passion: Commercial Nationalism and the Reinvention of Colombianness

    Sanín, Juan

    Pages 46-64

  • Rethinking Commercial Nationalism: The ‘Chinese Dream’ in Neoliberal Globalization

    Yang, Fan

    Pages 65-85

Buy this book

eBook $69.99
price for Brazil (gross)
  • ISBN 978-1-137-50099-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $95.00
price for Brazil
  • ISBN 978-1-137-50098-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Commercial Nationalism
Book Subtitle
Selling the Nation and Nationalizing the Sell
Editors
  • Zala Volcic
  • Mark Andrejevic
Series Title
Palgrave Studies in Communication for Social Change
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-50099-1
DOI
10.1057/9781137500991
Hardcover ISBN
978-1-137-50098-4
Edition Number
1
Number of Pages
X, 202
Topics