Volume 12, Issue 1, March 2024
Table of Content
Special Issue: Advanced Marketing Analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)
Editorial
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Marko Sarstedt, Yide Liu
Original Article
Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector
Svenja Damberg, Yide Liu, Christian M. Ringle
Original Article
Understanding travel apps usage intention: findings from PLS and NCA
Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay
Original Article
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
Nadjim Mkedder, Fatma Zeynep Özata
Original Article
Does privacy still matter in smart technology experience? A conditional mediation analysis
Jennifer Yee-Shan Chang, Rupam Konar, Jun-Hwa Cheah, Xin-Jean Lim
Original Article
Quantifying uncertainty in PLS-SEM-based mediation analyses
Marko Sarstedt, Ovidiu-Ioan Moisescu
Software Review
Reviewing the SmartPLS 4 software: the latest features and enhancements
Jun-Hwa Cheah (Jacky), Francesca Magno, Fabio Cassia
Book Review
Review of advanced issues in partial least squares structural equation modeling (second edition)
John T. Gironda