Business and Management

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News

Join the author Alycia de Mesa, as she speaks about virtual marketing and branding at 6.00pm (BST) on Wednesday 22nd April on the Elucian Islands in Second Life.

The author will discuss what real life brand strategies to keep in mind when branding in-world as well as the burgeoning field of virtual branding.

We will be giving out a free sample chapter of the book to everyone who attends the event, and the book will be available to buy at a special 20% discount… don’t miss out.

For more information click here.

New in the Critical Perspectives on Work and Employment Series: Work Matters by Sharon Bolton and Creative Labour by Alan McKinlay. Publishing in March in time for the International Labour Processes Conference these two new titles consider the latest debates and empirical research on work and employment.

For more information on this series and for a discount on published titles in the series click here.

The Elements of Ethics
For Professionals
W. Brad Johnson and Charles. R Ridley

'A must-have reference for every professional who deals in the grey area of deciding what is right and what is wrong. Johnson and Ridley provide a handy resource for the novice as well as the seasoned professional.' - Aine Donovan, Executive Director, Ethics Institute, Dartmouth College

Patterned after Strunk and White's classic The Elements of Style, this handy reference concisely summarizes the substantial existing research on the delicate balance of professional ethics. Johnson and Ridley reduce the wealth of published material on the topic to the seventy-five most important and pithy truths for supervisors in all fields.

For more information and to order your copy, please click here.

About the Business & Management list

Our high quality and innovative programme includes collaborations with world leading authors like Michael Porter, leading business and management schools, and companies and organizations such as the World Economic Forum.

We have leading programmes in a number of areas including Branding and International Business. Whether you are a business person, student, lecturer, researcher or librarian we are bound to have something to match your needs.

Business & Management Series

• Management, Work & Organisations Series
• Critical Management Studies Series
• Perpetuity Press
• INSEAD Business Press
• Future Work
• Critical Perspectives on Work and Employment