Welcome to the companion website for

Marketing Strategy and Management

by Michael J. Baker

On this website you’ll find detailed information about the book, together with an extensive range of teaching and learning resources, including:

Companion Website content authored by Ioannis Virtsonis.

For lecturers
• PowerPoint Slides
• Key Terms and Definitions
• Review Questions (with guides for answering)

For students
• Learning Objectives
• Chapter Summaries
• Key Terms and Definitions
• Review Questions (with clues for answering)

Click on the links above to access the materials you’re looking for, or use the navigation panel to the left of the screen.

 

Other areas of interest: