Review Questions (with clues for answering)

Chapter 25 Recapitualation

1. What predictions have been made about future that will affect marketing?(pg 554)
2. Which are the four elements that comprise the ‘virtuous circle of best marketing practice’? (pg 555-556)
3. What have you learned about the contribution of marketing to competitive success ? (pg 557-559)
4. Which are the basic ‘m arketing maxims ’ ? (pg 559-563)
5. Which are ‘Baker’s dozen’ of key concepts ? (pg 564)