lecturers zone

Critical acclaim for B&G

‘Bratton and Gold have achieved a masterly updating of their classic text. It is
perfectly attuned to the market for which it is aiming.’
Professor Karen Legge, Warwick Business School, UK

‘Bratton and Gold have produced one of the best introductions to HRM. This
textbook makes the many intricacies of the subject accessible to undergraduates through the use of a wealth of learning support devices.’
Professor John Storey, Open University Business School, UK

‘An exciting and informative voyage through the whats, whys and hows of HRM.
The context, content and consequences of HRM are treated in a professional and clearly written way. A tour de force in the theory and practice of modern HRM.’
Henrik Holt Larsen, Copenhagen Business School, Denmark

‘Taking a critical stance and with thought-provoking reflection, this text is an
invaluable resource.’
Tan Yoke Eng, Canterbury Christ Church University, UK

‘A critical and comprehensive review of the HRM field, discussing its strengths
and weaknesses in different organizational contexts. The use of numerous
current cases, illustrative graphic models and the interactive approach makes
this book a unique tool for understanding complex strategic issues in modern
organizations.’
Leif Stening, University of Umeå, Sweden

‘The text both informs on HRM and explores the difficulties of implementation,
is accessible yet avoids the limitations of prescription.’
Diana Gill, Bournemouth University, UK

‘This revised text addresses the fundamental needs of both undergraduate and
postgraduate students.’
Dr Julian Gould-Williams, Cardiff University, UK

‘The enhanced accessibility, global coverage and critical awareness of this latest edition should ensure that it remains the leading text in the field of HRM.’
Dr Damian Hodgson, University of Manchester, UK

‘A highly comprehensive and accessible text that presents a critical evaluation of developments in the subject. The introduction of various cues to deepen the involvement of the reader has further enhanced its distinctiveness.’
Stephen Wood, University of Sheffield, UK