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Students Zone
Websites listed:Brennan/Baines/Garneau: Contemporary Strategic Marketing
- Chapter Ten: e-Marketing Strategies
Table 10.1- Examples of successful e-marketing websites (p.153)
| http://www.ebay.co.uk | eBay (auctions) |
| http://www.egg.com | Egg (financial services) |
| http://www.amazon.com | Amazon (books/CDs) |
| http://www.dell.com | Dell (computing hardware) |
| http://tucows.com | Tucows (computing software) |
| http://www2000.ogsm.vanderbilt.edu | e-Lab (education/scholarship) |
| http://www.mp3grandcentral.net/signup.html | Grand Central (music) |
| http://www.ftd.com | FTD (flowers) |
| http://www.sonyps2.com | Sony (gaming) |
| http://www.tesco.co.uk | Tesco Direct |
| http://www.schwabb.com | Schwabb (investing) |
| http://www.ziffdavis.com | Ziff-Davis (online publications) |
| http://www.easyjet.com | EasyJet (travel) |
Table 10.2 - Useful sources of e-consumer psychographic data (p.156)
| http://www.commerce.net/research/stats/ | CommerceNet Research Center |
| http://www.cyberatlas.com/ | CyberAtlas |
| http://www.emarketer.com/ | eMarketer |
| http://www.ziffdavis.com/marketresearch/internettrack.htm | InternetTrack |
| http://mediametrix.com/ | Media Metrix |
| http://www.Nielsenmedia.com/ | Nielsenmedia |
| http://www.nopres.co.uk/internet.htm | NOP Research Group |
| http://www.nua.ie/surveys/ | NUA Internet Surveys |
| http://user.aol.com/commxtra/survey971.htm | Online Shopping Survey |
| http://future.sri.com/VALS/survey.html | SRI Consulting |
| http://www.openmarket.com/intindex/index.cfm | The Internet Index |
| http://www.odci.gov/cia/publications/factbook/index.html | The World Factbook |
| http://www.wilsonweb.com/webmarket/demograph.htm | Web Marketing Information Center |
| http://www.yahoo.com/Computers_and_Internet/Internet/ | Yahoo! Internet Statistics & Demographics Hierarchy |
- Case Study One: British Telecommunications plc 'A': The Strategic Dilemma
Selected web links (p.209)
| http://www.att.com | Major American telecommunications operator. |
| http://www.bt.com | BT site |
| http://www.cw.com | Cable & Wireless site |
| http://www.mci.com | Major American telecommunications operator |
| http://www.oftel.gov.uk | The UK telecommunications industry regulator |
- Case Study Two: British Telecommunications plc 'B': Tomorrow the World?
Selected web links (p.216)
| http://www.att.com | Major American telecommunications operator. |
| http://www.bt.com | BT site |
| http://www.cw.com | Cable & Wireless site |
| http://www.groupbt.com | BT Group site |
| http://www.oftel.gov.uk | The UK telecommunications industry regulator. |
Case Study Three: Competition in the UK Ice Cream Market
Selected web links (p.225)
| http://www.benjerry.com | Ben & Jerry's site |
| http://www.mars.com | Mars Inc |
| http://www.nestle.com | Nestlé SA |
| http://www.unilever.com | Unilever plc |
Case Study Four - Fulham FC: Strategic Marketing
for Football Clubs
Selected web links (p.240)
| http://www.fulham-fc.com | Fulham FC official club site |
| http://www.fulhamweb.com | Another site for Fulham supporters |
| http://www.britishpremiersoccar.com | covers all UK premier league soccar teams |
- Case Study Five - Regaining the International Market for British Beef
Selected web links (p.249)
| http://www.meatmatters.com | Meat and Livestock Commission consumer site |
| http://www.mlc.org.uk | Meat and Livestock Commission site |
- Case Study Six: GlaxoSmithKline in South Africa
Selected web links (p.259)
| http://www.gsk.com | GlaxoSmithKline site |
| http://www.msf.org | Médicins sans Frontières, international charity |
| http://www.oxfam.org | Oxfam, international charity |
| http://www.phrma.org | Industry association for pharmaceutical manufacturers |
- Case Study Nine: A Tale of Two Wine Brands
Selected Web Links (p.289)
| http://www.jacobscreek.com.au | Jacob's Creek site |
| http://www.winetitles.com.au | Australian Wine Online |
- Case Study Ten: BriCol Engineering Ltd
Selected web links (p.296)
| http://www.ford.com | Ford site |
| http://www.gm.com | General Motors site |
| http://www.mg-rover.com | MG Rover site |
| http://www.smmt.co.uk | The Society of Motor Manufacturers and Traders |
- Case Study Eleven: Crisis in the European Airline Industry
Selected web links (p.300)
| http://www.british-airways.com | British Airways site |
| http://www.easyjet.com | easyJet site |
| http://www.qantas.com | Qantas site |
| http://www.ryanair.com | Ryanair site |
- Case Study Twelve: Internationalising the Chartered Institute of Marketing
Selected web links (p.304)
| http://www.cim.co.uk | The Chartered Institute of Marketing |
| http://www.marketingpower.com | The American Marketing Association |
- Case Study Fourteen: Marketing Australia to the World
Selected web links (p.316)
| http://www.afta.com.au | Australian Federation of Travel Agents |
| http://www.atec.net.au | Australian Tourism Export Council |
| http://www.industry.gov.au | Australian government site with tourism resources |
| http://www.isr.gov.au | Department of Industry, Science and Resources |
| http://www.ecotourism.org.au | Ecotourism Association of Australia |
| http://www.pata.org | Pacific Asia Travel Association |
| http://www.ttf.org.au | Tourism Task Force (of Australia) |