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Discussion Questions- Chapter 11

1. The overall value of sales of UK textile and apparel manufacturers has been declining
over the past ten years. Consider what conditions either at home or abroad might be
responsible for this decline and suggest ways that sales may be increased.
2. Outline a series of steps that a company that is planning to invest in foreign markets
should follow. Discuss what factors should be considered at each stage.
3. Explain what might be the problems associated with following a reactive approach to
internationalisation.
4. Assume that your company is planning to invest in a developing country known to have high levels of political, economic, commercial and demand-level risks. Consider ways to deal with or minimise these types of risk.