Company name

Entrepreneur

Relevant chapter

3M

18

B&Q

16

Barbie

10

Big Issue

John Bird

17

Body Shop *

Anita & Gordon Roddick

6, 9,11

Cadbury Schweppes

10

Carphone Warehouse *

Charles Dunsmore

6, 9, 11

Dangdang.com

Peggy Yu

3

Dell Computers *

Michael Dell

18

DP&A

David Poole

8

easyJet

Stelios Haji-Ioannou

9

EMS & First Stop

Richard Thompson

5

Green Thumb

Stephen Waring

5

Heineken

10

Hightech Components

Roger Lacey

16

Lastminute.com

Martha Lane Fox & Brent Hoberman

4

Mankind

Hilary Andrews & Paul Jamieson

2

Mars Inc.

Forrest Mars Snr.

15

NDT (Non Destructive Testing)

Roy Davenport

13

P & M Products

Doug Eaton

16

Pret A Manger

Julian Metcalfe & Sinclair Beecham

18

Ridgeway Primary School & Nursery

Anna House

16

Rollover

David Sanger

11

Saga Group

Sydney De Hann

11

Timberland

Jeff Swartz

15

Unicorn Inns *

Chris Hutt

6, 7

Virgin *

Richard Branson

18