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Revisions

Page 254
Figure 12.1: The product/market matrix
The axes are missing or mislabelled. The correct version is reproduced below.

Updates

Page 160
Boeing
Boeing seem to have had something of a torrid time with these initiatives. Having invested some $100 million in ‘new start’ activity between 2000 and 2004, they succeeded in creating only two new companies – the two mentioned in the text - valued at some $1 million. Understandably, the company does not want to publicise the failure of these initiatives, so it is difficult to find out the reasons for their failure.

(Thanks to Mary Spaeth at Strathclyde University)