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Students Zone

Welcome to the Student's Zone of Ian Chaston's 'Entrepreneurial Marketing' website. This site has been designed to provide you with a method of applying what you have learnt, using a Simulation Game of 'Internet Marketing'. The Game is supported by a set of Technical Guidelines and a manual for instructors (available on the lecturers' zone only).

How to use the site:

To download the Simulation Game, click on the icon below. This will automatically unzip and create a folder (c:\macsim) in your hard drive containing all the necessary files. The game needs Microsoft Excel V5.0 or above and can be played off-line.

Simulation Game (macsim.exe)