Checklists

Reducing interviewer bias

Read each question exactly as worded in the questionnaire.

Read each question slowly, using the same intonation and emphasis.

Ask the questions in the same order.

Ask every question that applies.

Use the same response cards (if required as part of the design).

Record exactly what the respondent says.

Do not answer the question for the respondent.

Show interest by paying attention when the respondent is answering, but do not show approval or disapproval.

Make sure you have understood each answer and that the answer is adequate.

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