Useful Web Links

chapter 1 | chapter 2 | chapter 3 | chapter 4 | chapter 5 | chapter 6
chapter 7 | chapter 8 | chapter 9 | chapter 10 | chapter 11 | chapter 12

---

Chapter 1: Marketing and financial services: an overview

• www.bba.org.uk
• www.abi.org.uk
• www.cml.org.uk
• www.fsa.gov.uk

top

---

Chapter 2: The financial services environment

• www.ukpayments.org.uk
• www.guardian.co.uk
• www.telegraph.co.uk/finance
• www.oft.gov.uk/news/press
• www.defra.org.uk
• www.money.co.uk
• www.nps.gov/sustain
• www.hm-treasury.gov.uk/media/D/D/ec_retailfinservices_greenpaper.pdf
• www.barclaycard-onepulse.co.uk
• http://news.bbc.co.uk/player/nol/newsid_7130000/
• www.competition-commission.gov.uk
• www.berr.gov.uk

top

---

Chapter 3: The financial services customer

Financial Services Consumer Panel (2006), Survey of Consumer Attitudes to Financial Services and their Experience in Buying Them, www.fs-cp.org.uk

top

---

Chapter 4: Segmenting and targeting the financial services marketplace

• www.dinersclub.co.uk

top

---

Chapter 5: Information regarding marketing financial services

• www.marketresearch.org.uk/Casestudy
• www.cml.org.uk/cml/home
• www.bba.org.uk
• www.abi.org.uk
• www.gemoney.co.uk/en/about_ge_money/media_centre/index.html

top

---

Chapter 6: Relationship marketing in financial services

• www.santander.com
• www.newbusiness.co.uk/articles/banking-finance
• www.fsa.gov.uk

top

---

Chapter 7: Building and sustaining the financial services brand

• www.interbrand.co.uk
• www.virgin.com

top

---

Chapter 8: Creating value: the financial services product

• www.hsbc.co.uk/1/2/premier
• www.yougov.co.uk
• www.moneyexpert.com
• www.financial-ombudsman.org.uk

top

---

Chapter 9: Pricing and value in financial services

• www.oft.gov.uk/
• www.penaltycharges.co.uk
• www.MoneySavingExpert.com
• www.moneysupermarket.com
• www.ico.gov.uk/
• www.esure.com/media_centre/thieves_target_student_digs

top

---

Chapter 10: Distributing financial services

• www.banksafeonline.org.uk
• www.internetretailing.net
• www.link.co.uk

top

---

Chapter 11: Communicating in the marketing of financial services

• www.moneymadeclear.fsa.gov.uk/about/financial_advertising.html
• www.zurich.co.uk/home/Welcome/livingbritain/presspack.htm
• www.ipa.co.uk
• www.asa.org.uk
• www.oft.gov.uk

top

---

Chapter 12: Marketing strategies in financial services

• www.cim.co.uk
• www.eiris.org
• www.alfabank.com/research
• www.allianz.com
• www.foe.co.uk
• www.plainenglish.co.uk/press_releases/did_jargon_cause_the_credit_crunch

top

---