Endorsements

‘Everyone concerned with innovation will want this book. Giving equal weight to products and services, the authors’ lively and authoritative approach builds a host of “real” examples onto a comprehensive foundation of principles. . . . Teachers will welcome its structure and rigour, students will welcome its accessibility and examples but, perhaps most important of all, practitioners will find practical tools and techniques to help them make a difference!’
Professor Mike Gregory, CBE
Head of the Manufacturing and Management Division of the University Engineering Department and of the Institute for Manufacturing
Cambridge University
Cambridge, UK

‘A clearly written and practical handbook for companies and teams charged with developing new businesses. Goffin and Mitchell present a simple, yet compelling, framework that will help both manufacturing and services companies identify and nurture new growth opportunities.’
Mike Northcott
Director, PPO (Product Processes Organization) Transformation Services Hewlett-Packard Corporation, USA

‘Until now there has been the lack of an overall strategic framework through which practitioners in business can fully understand the innovation process. The authors are to be congratulated on the way they have used case studies to illuminate this complex area and have linked to academic research in a number of disciplines. This book should be an invaluable and essential tool to those seeking to innovate successfully.’
Walter Herriot, OBE
Managing Director
St John’s Innovation Centre
Cambridge, UK

‘This new book provides managers with detailed insights into the challenge of managing innovation. The selection of practical management tools and techniques covered is excellent, as are the extensive case studies on how companies are taking steps to become more innovative. Innovation management is a constantly changing field and it is good to see an up-to-date book with a pragmatic, fresh approach.’
Bob Weedon
Director, World Wide Chipset
Texas Instruments, USA