Students' zone

A selection of Case Studies from the book are offered here in PDF

• NTT-DoCoMo, Japan – partnerships for innovation
• Richardson – strategy and NPD
• AXA Insurance – the innovation manager
• Domino Printing Sciences – facing the limits of technology
• Texas Instruments – defining innovation
• Britannia Building Society – building and evolving a portfolio management process
• Wipro Technologies, India – optimising NPD
• Lever Fabergé – Unilever
• Sidler GmbH & Co – sourcing innovation
• Hewlett-Packard BITS