About the book

• Endorsements
• Table of Contents
• Preface
• List of Case Studies (PDF ~ 35k)
• Sample Chapter: Chapter 1: The Role of Innovation (PDF ~ 315k)
• About the Authors
• Feedback

 

Lecturers' zone

• Introduction to Instructors Manual
• Suggested course structures
• Chapter by chapter teaching notes

 

Students' zone

• Chapter summaries
• Management Recommendations
• Recommended reading
• Box Cases
• Powerpoint snapshot of Box Cases
• Case Studies