Students' zone - Management Recommendations

<< back to chapter list

Chapter 10

Management Recommendations

• Explore ways to understand your customers’ hidden needs but know that
  this is an imperfect science.
  
• Be prepared to experiment with new services and products and change
  them as you learn.
  
• Expect higher levels of competition.
  
• Accept that more of your innovation will come from outside the organization.
  
• Embrace collaboration with other companies but ensure that you know
  and can defend your competitive position.