Students' zone - Management Recommendations

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Chapter 3

Management Recommendations

• Irrespective of whether your organization is in the manufacturing or
  service sector, identify the role of services in your business. Consider
  which customer segments require particular services.
• Identify where innovations in both the service product and the augmentations
  can lead to competitive advantage. Make these improvements as
  tangible as possible to customers.
• Use the Gap Model to gauge the current quality of your services and
  identify potential improvements.
• Recognize the need for an efficient process for new service development
  (parallel to NPD if in the manufacturing sector).