Students' zone - Management Recommendations

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Chapter 4

Management Recommendations

• Understand the limits of your existing technologies or competences.
• Be clear whether these limits may put the organization at a competitive
  disadvantage.
• Be alert to the possibility that the market’s demand for further improvements
  may be not as strong as it was. Avoid going further than required
  and find new sources of competitive advantage as the old run out.
• Choose a competitive stance to each innovation: whether to shape the
  future, adapt to it, or reserve the right to play.
• Recognize how the management style and focus for success in established
  businesses is inimical to new ones. Set up separate activities for
  new businesses as far as possible.
• Plan ahead, using tools such as roadmapping and scenarios that encourage
  participation from all concerned.