Students' zone - Management Recommendations

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Chapter 5

Management Recommendations

• Foster an understanding of the different types of creativity in your organization
  and use this to stimulate a constant flow of ideas.
  
• Take active steps to establish and constantly maintain a ‘culture of innovation’.
  
• Promote the exchange of knowledge within and between innovation
  project teams. Recognize and protect knowledge that is vital to the organization.
  
• Employ an appropriate combination of market research and creativity
  techniques to identify your customers hidden needs.
• Identify suitable ways to protect innovative ideas from competitors.