Students' zone - Recommended reading.

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Chapter 1

(1) Tidd, J., Bessant, J. and Pavitt, K., Managing Innovation: Integrating Technological,
Market and Organizational Change (Chichester, UK: Wiley, 2nd edn 2001), ISBN
0-471-49615-4. An Excellent introduction to the issues in managing innovation.
Chapter 2 shows how a clear understanding of innovation is needed within an
organization.

(2) Kim, W. C. and Mauborgne, R., ‘Value Innovation: The Strategic Logic of High
Growth’, Harvard Business Review, vol. 75, no. 1 (January–February 1997),
pp. 103–12. Presents how product innovation needs to be complemented by
service and other forms of innovation.