Students' zone - Recommended reading.

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Chapter 4

(1) Bower, J. L. and Christensen, C. M. 1995, ‘Disruptive Technologies: Catching
the wave’, Harvard Business Review, Jan–Feb (1995). Summary of the theory of
disruptive technology. Christensen has also written two books on the subject:
The Innovator’s Dilemma (1997) and The Innovator’s Solution (2004).

(2) Courtney, H., Kirkland, J. and Viguerie, P., ‘Strategy under Uncertainty’, Harvard
Business Review, Nov–Dec (1997) pp. 67–79. Analysis of timing and company
stance in a new market.

(3) Johnson, G. and Scoles, K., Exploring Corporate Strategy (London: Prentice-Hall
Europe, 1999). Classic text on corporate strategy.

(4) Teece, D. J., ‘Profiting from Technological Innovation: Implications for
Integration, Collaboration, Licencing and Public Policy’, Research Policy, vol. 15
(1986) pp. 285–305. Seminal paper on the role of IPR and complementary assets
in determining the distribution of advantage from innovations.

(5) Utterback, J. M., Mastering the Dynamics of Innovation (Boston, Mass.: Harvard
Business School Press, 1996). Covers the evolution of markets and technologies,
and the concept of dominant design. Good case studies.
138 • Chapter 4