Students' zone - Recommended reading.

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Chapter 7

(1) Wheelwright, S. C. and Clarke, K. B., Revolutionizing Product Development (New
York: The Free Press, 1992). Authoritative and readable introduction to the
subject.

(2) Cooper, R. G., ‘Third-Generation New Product Processes’, Journal of Product
Innovation Management, vol. 11, no. 1, January (1994) pp. 3–14. Summary of the
stage-gate process pioneered by Cooper and his co-workers.

(3) Cooper, R. G., ‘From Experience. The Invisible Success Factors in Product
Innovation’, Journal of Product Innovation Management, vol. 16 (1999) pp.
115–33. Excellent and practical survey of do’s and don’ts in managing innovation
projects.

(4) Keizer, J. A., Halman, J. I. M. and Song, M. ‘From Experience: Applying the Risk
Diagnosing Methodology’, Journal of Product Innovation Management, vol. 19
(2002) pp. 213–232. Detailed description of a successful process for identifying
and managing risks in innovation projects.