About the book - Endorsements

‘This is an excellent text covering the subject of Strategic Management in a global context in great detail and with plenty of real world examples to draw upon. It contains all the theoretical underpinning necessary for an academic text at both undergraduate and postgraduate levels and also provides a very practical approach to many of the issues encountered by practitioners in the global market place.’ – Michael Davies, Head of the Strategic Management Group, The Winchester Business School, UK

‘This book offers a deep understanding of how successful global strategies are crafted in organisations. It contains cutting-edge and challenging conceptual models and innovative frameworks. Extensive practical illustrations are drawn from a broad spectrum of companies with particular reference to Asia.’ – Samir R. Chatterjee, Professor, International Management, Curtin University of Technology, Australia