About the book - Table of Contents

PART I: THE PROCESS OF GLOBALISATION
Chapter 1 Globalisation of markets and competition
Chapter 2 Designing a global strategy
Chapter 3 Designing a global organisation
Chapter 4 Global strategic alliances
Chapter 5 Global mergers and acquisitions
Chapter 6 Assessing countries’ attractiveness
Chapter 7 Entry strategies

PART II: MANAGING GLOBALLY
Chapter 8 Global marketing
Chapter 9 Global operations
Chapter 10 Global innovation
Chapter 11 Cross-cultural management
Chapter 12 Global human resources management
Chapter 13 Global financial management

PART III: BROAD ISSUES IN GLOBALISATION
Chapter 14 Emerging global players
Chapter 15 The social responsibility of the global firm
Chapter 16 Global trends