Students' zone - Learning Assignments

<< back to chapter listing

Chapter 1 Globalisation of markets and competition

(1) Among the enterprises that you know, can you identify one that can be qualified as a global company?
Why?
(2) Why, in Figure 1.8, is voice telephony positioned low on global forces and high on local forces while
global corporate accounts is high on globalisation forces and low on localisation forces?
(3) In Figure 1.7, food retailing is positioned as a local business, with a very low globalisation score.
However, in the press, companies like Tesco, Wal-Mart or Carrefour are qualified as ‘global retailers’.
Explain this discrepancy.
(4) What are the social factors that have been pushing for globalisation and which have been pushing
against?
(5) What are the benefits of not being global and having a local approach?
(6) When the Otis Elevator Company introduced the change described at the beginning of the chapter,
there was a lot of resistance from the various heads of the European subsidiaries. Why? What
arguments do you think the people hostile to globalisation used?
(7) Can Intel be qualified as a global firm? Why?