Students' zone - Learning Assignments

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Chapter 14 Emerging global players

(1) What would be the threshold for middle class for a car company, for an appliance maker?
(2) What are the differences between marketing at the bottom of the pyramid and classical marketing?
(3) What are the arguments in favour of marketing at the bottom of the pyramid?
(4) What are the competitive advantages of emerging champions?
(5) What are the differences between offshoring and offsourcing?
What are the disadvantages of offshoring?