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Chapter 3: Designing a global organisation

(1) Why have Philips and Matsushita changed their organisational design over time?
(2) What are the benefits of having a geographical organisation?
(3) What are the typical difficulties in implementing a matrix organisation?
(4) What are the characteristics of the transnational model?
(5) To what extent does the transnational model differ from the other organisational models?


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