Students' zone - Learning Assignments

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Chapter 4: Global strategic alliances

(1) The text distinguishes between alliances – coalitions, co-specialisation and learning. To which category
do you think the Oneworld Alliance in which American Airlines, British Airways and Cathay Pacific
participate belongs? What do such partners look for?
(2) What are the sources of value creation in an alliance?
(3) What are the criteria to be assessed in order to determine the strategic fit between partners?
(4) What is an extractive agenda in an alliance?
(5) What impact may cultural differences between partners have on global alliances?
(6) What are the six domains that need to be negotiated about the interface and governance of an
alliance?
(7) What are the criteria for successful alliances?