Case studies

International Business contains an outstanding selection of high-quality, author-written case studies covering an extremely broad range of countries and company types. All are supported by follow-up questions to promote discussion and help students link theory with practice. In each chapter you will find:

• Two full case studies, presenting in-depth case material including graphs, figures, tables and illustrations


• Two country focus features, presenting a snapshot of key areas of the business environment in a particular country


• Two strategic crossroads features, focusing on a key strategic issue.

The book also includes an extremely helpful case study matrix, which provides a handy reference point showing the key themes addressed in each case study.