Contents

A list of parts and chapters in the book is shown below. Full contents are also available to view in PDF form, including a complete list of figures, tables and plates.

Part 1 The international dimension and the organization
Chapter 1 The business enterprise in the international environment
Chapter 2 Perspectives on globalization

Part 2 The environment of IB
Chapter 3 The economic environment
Chapter 4 The cultural environment
Chapter 5 The political and legal environment

Part 3 Competing in the global marketplace
Chapter 6 International trade and regional integration
Chapter 7 Strategy and organizations
Chapter 8 Marketing

Part 4 Managing in the global environment
Chapter 9 Human resource management
Chapter 10 Supply chains
Chapter 11 Finance and accounting
Chapter 12 Innovation and strategy

Part 5 Global issues and IB
Chapter 13 Ecological challenges for business and society
Chapter 14 Corporate social responsibility
Chapter 15 Global governance

Epilogue
Appendix 1
Appendix 2