Web-based assignments

Web-based assignments will be available to support each chapter. These are designed to help develop your research skills and give you a chance to apply the knowledge you have learned.

• Chapter 1: Ericsson as a global company


• Chapter 2: World investment prospects


• Chapter 3: Promoting enterprise and small businesses in the UK


• Chapter 4: Comparing organizational cultures


• Chapter 5: Spotlight on China – the Olympics and beyond


• Chapter 6: The EU and preferential trade


• Chapter 7: Nissan as a global and local company


• Chapter 8: Unilever brands target all markets


• Chapter 9: McDonald’s, the employer


• Chapter 10: Finding out about logistics with DHL


• Chapter 11: Financial markets at risk


• Chapter 12: Research and innovation at GlaxoSmithKline (GSK)


• Chapter 13: Spotlight on BHP Billiton’s sustainable development performance


• Chapter 14: Comparing CSR approaches: Accenture and GrupoNueva


• Chapter 15: A new global financial order?

Lecturers, please note that the lecturer manual includes notes on the web-based assignments.