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| Business and Management Books for Professionals
Our programme of business and management books for professionals contains some of the most successful, influential and innovative business and management books by leading international authors. We have leading programmes in branding, e-commerce and knowledge management and have published a number of world class authors, including Michael Porter, and worked with leading institutions, such as INSEAD and MIT. Below is a selection of featured titles within this subject area, to browse a full list of titles click here.
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 Management
Mumbo-JumboA Skeptics' Dictionary Adrian Furnham Bestselling author and psychologist, Adrian Furnham, takes a critical and challenging view of the jargon and current fads in management contained in manifestos, mantras and mission statements and shows how these often obscure and mystify. In this latest book he turns his sceptical attention to such topics as atmospherics, blame culture, compulsory training, fundamentalist gurus, integrity tests, networming, personality of organizations and uncertainty avoidance.
Hardback
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization. Hardback
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development. DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added
Value, a leading brand consultancy who have done pioneering and
influential work in the area of Brands and Gaming. Hardback
SIONADE ROBINSON is co-founder of the services excellence
consultancy, Cape Consulting. Hardback
The recent changes in equity, derivatives and commodity exchanges are opening opportunities for exchanges, investment banks and capital markets generally. Despite the market capitalization of companies listed on exchanges running into trillions of dollars worldwide, there is no mainstream book using extensive research, to address the major issues facing the whole industry. This book by an expert insider will fill this gap with a comprehensive review of history and evolution, new technologies and the future of exchanges. ALPESH B. PATEL is an international bestselling author of several books and a professional investor. Paperback
'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co. This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands. MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. Hardback Collaborative
Advantage 'Successful partnerships are now essential in business as never
before. Collaborative Advantage is the professional's
guide to making them work effectively in real life situations.' - Sir
Peter Bonfield, Former CEO, British Telecom, Senior Non-Executive,
AstraZeneca and Board Member, Sony Corporation ELIZABETH LANK works with companies and organizations to improve
efficiency and effectiveness through greater cross-boundary
collaboration and knowledge sharing.  Premium
PowerThe Secret of Success of Mercedes-Benz, BMW, Porsche and Audi Philipp G. Rosengarten and Christoph B. Stuermer At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story. PHILIPP G. ROSENGARTEN is a Senior Automotive Analyst at the Global
Insight Automotive Group, the market leader in the area of automotive
analysis and forecast. Hardback Recently Published Titles
Bending
Moment Outsourcing
Success Global
Competitiveness Report 2005-2006 Supermarket
Wars A
Woman's Place is in the Boardroom
Learning
at Work If you would like further information regarding these titles or any other related text please contact Clare Lawson at c.lawson@palgrave.com
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Moment
of Truth
Brands
and Gaming
Customer
Loyalty
Global
Financial Markets Revolution
Asian
Brand Strategy