website title
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters and Mark Rainbird apply the framework to strategic decision making in the field of operations management.
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Foreword
Introduction
New Economy: New Business Models: New Approaches
The Consumer as the Principal Driver of Value
Value in the Context of the Firm
Practical Issues and Applications
Perspectives on Resource Allocation in the New Economy
Supply Chain and the Demand Chain
Demand Chain + Supply Chain = Value Chain
Chain Structures & Participation
The Value Chain: An Industry Perspective
The Firm's Value Chain
Performance Planning and Control
Value Chain Applications
Industry Value Drivers
Index
DAVID WALTERS is currently Professor of Management at Massey University, Palmerston North, New Zealand, where he is introducing value chain management to a number of course programmes.
MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia Wide.
