About this book

Media Theories and Approaches offers a thorough but manageable introduction to media studies. The book assesses all the key theories, past and present. It brings this theory alive and makes it relevant to today’s world by exploring debates and ideas in the context of extensive case studies. These are all taken from recognisable places, from Nike to Indymedia, the BBC to Second Life.

Contemporary and globally relevant, the book takes examples, research and studies from all over the world. Focusing particularly on new media and on media uses in developing Asian countries, this is an ideal text for today's students seeking to understand the importance of media theories worldwide.

With easy to navigate chapters and clear page layouts the book is jam-packed with features that help understanding and encourage independent thinking.

• Table of contents


• Sample chapter (PDF)


• About the Authors


• Guided tour