The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

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Editors and Affiliations

The Media School, Bournemouth University, UK

Tom Watson

About the editor

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Bibliographic Information

Book Title: Asian Perspectives on the Development of Public Relations
Book Subtitle: Other Voices
Editors: Tom Watson
Series Title: National Perspectives on the Development of Public Relations
DOI: https://doi.org/10.1057/9781137398154
Publisher: Palgrave Pivot London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-39813-0Published: 24 April 2014
eBook ISBN: 978-1-137-39815-4Published: 24 April 2014
Series ISSN: 2947-6909
Series E-ISSN: 2947-6917
Edition Number: 1
Number of Pages: XIV, 175
Topics: Marketing, Business Strategy/Leadership, International Business, Development Economics, International Economics, Corporate Communication/Public Relations

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Table of contents (12 chapters)

Front Matter

Back Matter

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