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National Perspectives on the Development of Public Relations

Eastern European Perspectives on the Development of Public Relations

Other Voices

Editors: Watson, T. (Ed.)

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  • ISBN 978-1-137-40426-8
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  • ISBN 978-1-137-40424-4
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About this book

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.

About the authors

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Table of contents (10 chapters)

  • Introduction

    Watson, Tom

    Pages 1-4

  • Bulgaria

    Boshnakova, Dessislava

    Pages 5-13

  • Croatia

    Verčič, Ana Tkalac

    Pages 14-24

  • The Czech Republic

    Hejlová, Denisa

    Pages 25-40

  • Hungary

    Szondi, György

    Pages 41-53

Buy this book

eBook n/a
  • ISBN 978-1-137-40426-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-1-137-40424-4
  • Free shipping for individuals worldwide
Softcover n/a
  • ISBN 978-1-349-48726-4
  • Free shipping for individuals worldwide

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Bibliographic Information

Bibliographic Information
Book Title
Eastern European Perspectives on the Development of Public Relations
Book Subtitle
Other Voices
Editors
  • T. Watson
Series Title
National Perspectives on the Development of Public Relations
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-40426-8
DOI
10.1057/9781137404268
Hardcover ISBN
978-1-137-40424-4
Softcover ISBN
978-1-349-48726-4
Edition Number
1
Number of Pages
XII, 126
Topics