Successful Social Media and Ecommerce Strategies in the Wine Industry

Editors: Szolnoki, Gergely, Thach, Liz, Kolb, Dani (Eds.)

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eBook 49,99 €
price for Germany (gross)
  • ISBN 978-1-137-60298-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 60,98 €
price for Germany (gross)
  • ISBN 978-1-137-60297-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

About the authors

Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian.

Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards.

Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.

Table of contents (9 chapters)

  • Current Status of Global Wine Ecommerce and Social Media

    Szolnoki, Gergely (et al.)

    Pages 1-12

    Preview Buy Chapter 29,69 €
  • Wine on Facebook: A Look at Millennials’ Wine Information Search

    Higgins, Lindsey M. (et al.)

    Pages 13-29

    Preview Buy Chapter 29,69 €
  • Online Communication Approaches and Social Networks in Traditional Wine Regions: A Case Study from Italy

    Capitello, Roberta (et al.)

    Pages 30-54

    Preview Buy Chapter 29,69 €
  • Word of Mouth Impulses Boost Wines of Germany: A Case Study

    Schulz, Frank R.

    Pages 55-73

    Preview Buy Chapter 29,69 €
  • The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia

    Strickland, Paul (et al.)

    Pages 74-92

    Preview Buy Chapter 29,69 €

Buy this book

eBook 49,99 €
price for Germany (gross)
  • ISBN 978-1-137-60298-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 60,98 €
price for Germany (gross)
  • ISBN 978-1-137-60297-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Successful Social Media and Ecommerce Strategies in the Wine Industry
Editors
  • Gergely Szolnoki
  • Liz Thach
  • Dani Kolb
Copyright
2016
Publisher
Palgrave Macmillan US
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-60298-5
DOI
10.1057/9781137602985
Hardcover ISBN
978-1-137-60297-8
Edition Number
1
Number of Pages
XIV, 168
Topics