National Perspectives on the Development of Public Relations

North American Perspectives on the Development of Public Relations

Other Voices

Editors: Watson, Tom (Ed.)

  • Considers the development of PR in both Canada and the U.S.
  • Challenges many orthodoxies of PR history, especially in the U.S.
  • Presents new historical material on areas of PR practice
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eBook 41,64 €
price for Germany (gross)
  • ISBN 978-1-349-95044-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 53,49 €
price for Germany (gross)
  • ISBN 978-1-349-95043-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. 

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

About the authors

Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Table of contents (9 chapters)

  • Introduction

    Watson, Tom

    Pages 1-3

    Preview Buy Chapter 29,69 €
  • United States Antecedents and Proto-PR

    Myers, Cayce

    Pages 5-19

    Preview Buy Chapter 29,69 €
  • United States–Development and Expansion of Public Relations

    Lamme, Margot Opdycke (et al.)

    Pages 21-35

    Preview Buy Chapter 29,69 €
  • Canada—Development and Expansion of Public Relations

    Thurlow, Amy

    Pages 37-49

    Preview Buy Chapter 29,69 €
  • Public Relations Education and the Development of Professionalization in Canada and the USA

    Wright, Donald K. (et al.)

    Pages 51-64

    Preview Buy Chapter 29,69 €

Buy this book

eBook 41,64 €
price for Germany (gross)
  • ISBN 978-1-349-95044-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 53,49 €
price for Germany (gross)
  • ISBN 978-1-349-95043-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
North American Perspectives on the Development of Public Relations
Book Subtitle
Other Voices
Editors
  • Tom Watson
Series Title
National Perspectives on the Development of Public Relations
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-349-95044-7
DOI
10.1057/978-1-349-95044-7
Hardcover ISBN
978-1-349-95043-0
Edition Number
1
Number of Pages
XV, 141
Topics