Franchising Globally

Innovation, Learning and Imitation

Authors: Alon, I.

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eBook 89,99 €
price for France (gross)
  • ISBN 978-0-230-28985-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 126,59 €
price for France (gross)
  • ISBN 978-0-230-23828-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 121,31 €
price for France (gross)
  • ISBN 978-1-349-31544-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

About the authors


ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association,International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.



Table of contents (14 chapters)

  • Introduction

    Alon, Ilan

    Pages 1-7

    Preview Buy Chapter 29,94 €
  • Franchising in Emerging Markets

    Alon, Ilan (et al.)

    Pages 11-35

    Preview Buy Chapter 29,94 €
  • Franchising as an Entrepreneurial Form

    Alon, Ilan (et al.)

    Pages 36-53

    Preview Buy Chapter 29,94 €
  • Internationalization of Franchising

    Alon, Ilan (et al.)

    Pages 54-72

    Preview Buy Chapter 29,94 €
  • Clustering for International Market Selection

    Alon, Ilan (et al.)

    Pages 73-90

    Preview Buy Chapter 29,94 €

Buy this book

eBook 89,99 €
price for France (gross)
  • ISBN 978-0-230-28985-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 126,59 €
price for France (gross)
  • ISBN 978-0-230-23828-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover 121,31 €
price for France (gross)
  • ISBN 978-1-349-31544-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Franchising Globally
Book Subtitle
Innovation, Learning and Imitation
Authors
Copyright
2010
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-28985-7
DOI
10.1057/9780230289857
Hardcover ISBN
978-0-230-23828-2
Softcover ISBN
978-1-349-31544-4
Edition Number
1
Number of Pages
XVIII, 253
Topics