Editors:
- Addresses the ongoing trend towards increasing international production
- Presents unique case studies citing current challenges and opportunities across multiple industries
- Features a mix of international contributors to speak on manufacturing issues faced by developed and developing economies
Part of the book series: International Marketing and Management Research (INMAMAR)
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Table of contents (8 chapters)
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Front Matter
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Manufacturing
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Front Matter
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Education
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Front Matter
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Back Matter
About this book
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.
Editors and Affiliations
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Savannah State University , SAVANNAH, USA
Anshu Saxena Arora
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ISC Paris Business School , Poissy, France
Sabine Bacouel-Jentjens
About the editors
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.
Bibliographic Information
Book Title: International Fragmentation
Book Subtitle: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Editors: Anshu Saxena Arora, Sabine Bacouel-Jentjens
Series Title: International Marketing and Management Research
DOI: https://doi.org/10.1007/978-3-319-33846-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-3-319-33845-3Published: 12 October 2016
eBook ISBN: 978-3-319-33846-0Published: 29 September 2016
Series ISSN: 2662-8546
Series E-ISSN: 2662-8554
Edition Number: 1
Number of Pages: XXI, 154
Number of Illustrations: 3 b/w illustrations, 7 illustrations in colour
Topics: Production, Marketing, Supply Chain Management, Emerging Markets/Globalization