Journal of Brand Management Special Issues: Current and Upcoming
We're collecting recent and future Journal of Brand Management Special Issues to keep readers abreast of what's new, and on the horizon for BM!
Available Now!
Corporate Social Responsibility and Brands - Issue 26.1
Guest Editors: Urša Golob and Klement Podnar
Free to read Editorial and free to view:
- Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities
- Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands
Celebrating 25 years - Issue 25.6
Free to view as part of the celebration:
- Twenty-five years of the Journal of Brand Management
- Journal of Brand Management: year end review 2018
Luxury Brand-Building - Issue 25.5
Guest Editors: Michel Gutsatz and Klaus Heine
Free to read Editorial and free to view:
- Is luxury expensive?
- Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands
Internal Brand Management - Issue 25.3
Guest Editors: Rico Piehler, Christoph Burmann, and Debra Grace
Free to read Editorial and free to view:
- Employees' brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
- Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Brands that do Good - Issue 25.1
Guest Editors: Stuart Roper, Ming Lim, and Oriol Iglesias
Free to view Editorial and free to view:
- Brand associations: the value of ability versus social responsibility depends on consumer goals
- The Core Value Compass: visually evaluating the goodness of brands that do good
Harnessing the power of brand and co-created innovation - Issue 24.4
Guest Editors: Mark Uncles and Liem Ngo
Free to view Editorial and free to view:
- The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
- Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
Coming Soon!
Conscientious Brands: Making Sustainability and Responsibility Work
Guest Editors: Dr Oriol Iglesias, Professor Nicholas Ind, Dr Nathalia C Tjandra, Dr Alessandro Feri, Professor Francisco Guzman and Dr Zoe Lee.
