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Advertising to Children

New Directions, New Media

  • Book
  • © 2014

Overview

Editors:
  1. Mark Blades

    1. University of Sheffield, UK

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  2. Caroline Oates

    1. University of Sheffield, UK

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    You can also search for this editor in PubMed   Google Scholar

  3. Fran Blumberg

    1. Fordham University, USA

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  4. Barrie Gunter

    1. University of Leicester, UK

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    • Barrie Gunter, Caroline Oates, Fran Blumberg, Mark Blades
    Pages 1-16

  3. Do Very Young Children Understand Persuasive Intent in Advertisements?

    • Moondore Ali, Mark Blades
    Pages 17-37

  4. The Development of Children’s Scepticism About Advertising

    • Maria T. Chu, Mark Blades, Jane Herbert
    Pages 38-49

  5. Commercial Food Promotion to Children

    • Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham, Jason C. G. Halford
    Pages 50-69

  6. Alcohol Advertising and Young People

    • Barrie Gunter
    Pages 70-92

  7. Advertising to Children in China

    • Kara Chan
    Pages 93-114

  8. Parents’ Beliefs About, and Attitudes Towards, Marketing to Children

    • Caroline Oates, Nicki Newman, Athanasia Tziortzi
    Pages 115-136

  9. The Family’s Role in Children’s Interpretation of Advertising

    • Moniek Buijzen
    Pages 137-157

  10. Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising

    • Fran C. Blumberg, Jessica M. Williams, Brian Kelley
    Pages 158-177

  11. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness

    • Laura Owen, Charlie Lewis, Susan Auty
    Pages 178-198

  12. Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages

    • Shiying Li, Megan Pickering, Moondore Ali, Mark Blades, Caroline Oates
    Pages 199-217

  13. The Influence of Advergames on Children’s Consumer Choices and Behavior

    • Amanda E. Staiano, Sandra L. Calvert
    Pages 218-238

  14. Conclusions

    • Caroline Oates, Fran Blumberg, Barrie Gunter, Mark Blades
    Pages 239-243

  15. Back Matter

    Pages 245-254
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About this book

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Editors and Affiliations

  • University of Sheffield, UK

    Mark Blades, Caroline Oates

  • Fordham University, USA

    Fran Blumberg

  • University of Leicester, UK

    Barrie Gunter

About the editors

Moondore Ali, Bina Nusantara University, Indonesia Susan Auty, Lancaster University, UK Emma Boyland, University of Liverpool, UK Monique Buijzen, Radboud University Nijmegen, The Netherlands Sandra Calvert, Georgetown University, USA Kara Chan, Hong Kong Baptist University Maria Chu, City University London, UK Jason Halford, University of Liverpool, UK Joanne Harrold, University of Liverpool, UK Jane Herbert, University of Sheffield, UK Brian Kelley, Fordham University, USA Tim Kirkham, University of Liverpool, UK Charlie Lewis, Lancaster University, UK Shiying Li, University of Sheffield, UK Nicki Newman, University of Sheffield, UK Laura Owen, University of Reading, UK Megan Pickering, University of Sheffield, UK Amanda Staiano, Pennington Biomedical Research Center, USA Athanasia Tziortzi, Frederick University, Cyprus Jessica Williams, Fordham University, USA

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