Audiovisual Translation in the Digital Age

1. Front Matter

   Pages i-x

   PDF

2. Introduction

   • Serenella Massidda

   Pages 1-13

3. Web 2.0: A Marketing Ideology?

   • Serenella Massidda

   Pages 14-27

4. The State of the Art of Italian AVT: Dubbing Vis-à-Vis Subtitling

   • Serenella Massidda

   Pages 28-34

5. Fansubbing

   • Serenella Massidda

   Pages 35-43

6. Subtitling and Fansubbing Standards: A Hybrid Proposal

   • Serenella Massidda

   Pages 44-64

7. Origin of the Italian Fansubbing Phenomenon

   • Serenella Massidda

   Pages 65-79

8. Evolution of ItaSA and Subsfactory

   • Serenella Massidda

   Pages 80-95

9. Censorship and Humour in Californication

   • Serenella Massidda

   Pages 96-112

10. Conclusions: A Step into the Future

    • Serenella Massidda

    Pages 113-117

11. Back Matter

    Pages 118-133

    PDF

This pioneering study on fan translation focuses on Italian fansubbing as a concept, a vibrant cultural and social phenomenon which is described from its inception in 2005 to today. It explores far-reaching issues related to fansubbing and crowdsourcing, highlighting in particular the benefits and drawbacks of Web 2.0.

• concept
• future
• humour
• ideology
• Italy
• Lighting
• marketing
• translation
• media research
• translation studies

• Università degli Studi di Sassari, Italy

  Serenella Massidda

Serenella Massidda is a Lecturer in Audiovisual Translation at Università degli studi di Sassari, Italy, and member of the European Association for Studies in Screen Translation.

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