Overview
- Analyses the language of cycling in new media
- Examines the changing nature of identity itself through these newly available semiotic resources
- Explores identity positioning through the frameworks of Systemic Functional Linguistics and Multimodal Analysis
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Table of contents (12 chapters)
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Identities in the Media
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Identity and Online Communities
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Multimodality, Corporate Identity, and Market Positioning
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Bibliographic Information
Book Title: Language, Identity and Cycling in the New Media Age
Book Subtitle: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
Authors: Patrick Kiernan
DOI: https://doi.org/10.1057/978-1-137-51951-1
Publisher: Palgrave Macmillan London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-1-137-51950-4Published: 28 September 2017
eBook ISBN: 978-1-137-51951-1Published: 21 September 2017
Edition Number: 1
Number of Pages: XV, 306
Number of Illustrations: 23 b/w illustrations, 1 illustrations in colour
Topics: Sociolinguistics, Popular Science in Sports, Semiotics, Cultural and Media Studies, general, Applied Linguistics, Semantics