Overview
- Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume
- Offers an extensive set of visual aids and illustrations
- Composed in the author's signature style, combining rigor and accessibility applicable to students and researchers alike
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Table of contents (16 chapters)
Keywords
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Authors and Affiliations
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Bibliographic Information
Book Title: Marketing and American Consumer Culture
Book Subtitle: A Cultural Studies Analysis
Authors: Arthur Asa Berger
DOI: https://doi.org/10.1007/978-3-319-47328-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-3-319-47327-7Published: 28 December 2016
Softcover ISBN: 978-3-319-83712-3Published: 18 July 2018
eBook ISBN: 978-3-319-47328-4Published: 15 December 2016
Edition Number: 1
Number of Pages: XI, 164
Number of Illustrations: 28 b/w illustrations
Topics: American Culture, Media and Communication, Market Research/Competitive Intelligence, Media Management, Semiotics, Discourse Analysis