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Palgrave Studies in Language, Gender and Sexuality

A Critical Discourse Analysis of South Asian Women's Magazines

Undercover Beauty

Authors: McLoughlin, Linda

  • Critiques hegemonic constructions of female beauty and femininity in South Asian Women’s magazines
  • Uses commodification to examine media representations of female agency and feminist consciousness
  • Analyses the propagation of identities to serve the interests of global consumer capitalism
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eBook £56.99
price for United Kingdom (gross)
  • ISBN 978-1-137-39878-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £72.00
price for United Kingdom (gross)
  • ISBN 978-1-137-39877-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

About the authors

Linda McLoughlin is a senior lecturer in the English Department at Liverpool Hope University, UK. She specializes in Language, Gender and Sexuality and Critical Discourse Analysis. She is the author of The Language of Magazines (2000) and has appeared on BBC radio talking about her research.

Table of contents (8 chapters)

  • Introduction

    McLoughlin, Linda

    Pages 1-32

  • Orienting the Reader – The Legacy of Colonialism and Cultural Imperialism

    McLoughlin, Linda

    Pages 33-54

  • The Aesthetics of Beauty – Commodification

    McLoughlin, Linda

    Pages 55-85

  • For the Woman Who Wants the World – Commodified Feminism

    McLoughlin, Linda

    Pages 87-120

  • East Meets West – Cultural Hybridity

    McLoughlin, Linda

    Pages 121-150

Buy this book

eBook £56.99
price for United Kingdom (gross)
  • ISBN 978-1-137-39878-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £72.00
price for United Kingdom (gross)
  • ISBN 978-1-137-39877-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
A Critical Discourse Analysis of South Asian Women's Magazines
Book Subtitle
Undercover Beauty
Authors
Series Title
Palgrave Studies in Language, Gender and Sexuality
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-39878-9
DOI
10.1057/978-1-137-39878-9
Hardcover ISBN
978-1-137-39877-2
Edition Number
1
Number of Pages
IX, 263
Number of Illustrations and Tables
4 illustrations in colour
Topics